Research & Analysis: I surveyed a small group of users to understand their primary reasons for visiting the site and identify pain points in navigation and accessibility. I also analyzed website analytics to determine which sections were the most and least utilized. Using these insights, I created a list of the content and features to keep, remove, or add. This ensured the redesign focused on improving usability and making key information more accessible.

Information Architecture: Based on my research findings, I restructured the website’s navigation and content to create a more intuitive experience. I prioritized key features and information according to user needs, ensuring advertisers could easily find relevant details without unnecessary scrolling. I introduced a clear menu, categorized content into dedicated pages, and streamlined the layout for better accessibility. These improvements made the site more user-friendly, ultimately increasing engagement and conversions. I decided to utilize carousels to display information, since users stated that the information overload on the old pages was overwhelming and deterred them from browsing the site. I decided to organize the website pages in the order of most to least important, based on the company goals, and user traffic patterns.

Wireframing & Prototyping: I designed low-fidelity wireframes in Figma to visualize the new layout and navigation, iteratively refining them based on user and stakeholder feedback. After presenting the ideas to stakeholders, I was able to built a high-fidelity, interactive prototype to test the design in the website building platform Ceros.

Usability Testing: I conducted usability tests with a several groups of users to validate the design and identify areas for improvement. Based on the feedback, I made necessary adjustments to the design. Over the next two years I kept the website updated, and amended any issues that were brought to my attention.